Tag: SEO

Search engine optimization (SEO) is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs).

When someone performs a search on a search engine like Google, the search engine crawls and indexes all relevant pages on the internet, and then ranks them based on their relevance and quality. SEO involves optimizing a website’s content, structure, and technical features to improve its relevance and quality in the eyes of search engines, and thus improve its ranking in search results.

SEO techniques include optimizing website content and metadata for relevant keywords, building high-quality backlinks to the website from other authoritative websites, improving website load times, and optimizing website structure and navigation.

The goal of SEO is to improve a website’s ranking in search engine results pages, which can lead to increased traffic, visibility, and ultimately, conversions and revenue.