Technical SEO

Technical SEO and UX
Marc Gagnon
Marc Gagnon

FrogFrenchie Design

Table of Contents

Technical SEO refers to the optimization of a website’s technical elements to improve its search engine ranking position (SERP) and visibility. Technical SEO involves optimizing the website’s backend, including server configuration, website speed, mobile-friendliness, and structured data. The goal of technical SEO is to make it easier for search engines to crawl, index, and understand the website’s content and structure, which can help to improve the website’s ranking position in search results.

Here are some key elements of technical SEO:

Technical SEO

Website Structure

Website structure is an important aspect of search engine optimization (SEO) that refers to the organization and layout of a website’s pages and content. A well-structured website makes it easier for search engines to crawl, index, and understand the content of the website, which can help to improve the website’s ranking position in search results.

The website’s structure should be organized and easy to navigate, with clear categories, menus, and URLs. This make it easier for users to find the content they are looking for.

Here are some key considerations for optimizing website structure for SEO:

1. Navigation Menu

The website’s navigation should be clear, easy to understand, and accessible from every page. This can help to improve user experience and make it easier for search engines to crawl and index the website.

2. URL Structure

The website’s URLs should be clear, descriptive, and easy to read. This can help to improve user experience and make it easier for search engines to understand the content of the website.

3. Internal Linking

Internal linking refers to the practice of linking to other pages on the website from within the website’s content. This can help to improve website structure and make it easier for search engines to crawl and index the website.

4. Header Tags

Header tags (H1, H2, H3, etc.) are used to organize the content of the website into sections and sub-sections. Using header tags can help to improve the website’s structure and make it easier for search engines to understand the content of the website.

5. Sitemap

A sitemap is a file that provides a map of the website’s pages and content. Including a sitemap can help to improve website structure and make it easier for search engines to crawl and index the website.

6. Mobile-Friendliness

With the majority of internet users accessing websites on mobile devices, it’s important to ensure that the website is mobile-friendly and responsive. This can help to improve user experience and search engine ranking position (SERP).

Mobile-Friendliness

Mobile-friendliness is an important aspect of search engine optimization (SEO) that refers to how well a website is optimized for mobile devices, such as smartphones and tablets. With the majority of internet users accessing websites on mobile devices, it’s important to ensure that the website is mobile-friendly and responsive. This can help to improve user experience and search engine ranking position (SERP).

Here are some key considerations for optimizing a website for mobile-friendliness:

1. Responsive Design

A responsive design adjusts the website’s layout and content to fit the size of the screen on which it’s being viewed. This can help to improve user experience and search engine ranking position (SERP).

2. Mobile-Friendly Content

Content should be easy to read and interact with on a mobile device, with larger fonts, clear headings, and concise paragraphs. This can help to improve user experience and search engine ranking position (SERP).

3. Page Speed

Website speed is a critical factor in SEO, as slow-loading websites can negatively impact user experience and search engine ranking position (SERP). Optimizing images, minimizing code, and using caching can help to improve page speed on mobile devices.

4. Navigation Menu

The website’s navigation should be clear, easy to understand, and accessible from every page. This can help to improve user experience and make it easier for search engines to crawl and index the website.

5. Touch-Friendly Elements

Elements such as buttons and links should be large enough and spaced apart enough to be easily clicked on a touchscreen device. This can help to improve user experience and search engine ranking position (SERP).

6. Avoid Pop-Ups

Pop-ups can be frustrating and difficult to close on a mobile device, which can negatively impact user experience and search engine ranking position (SERP).

SEO Mobile-Friendliness

Page Speed

Page speed is an important aspect of search engine optimization (SEO) that refers to how quickly a website’s pages load. Page speed is not only important for user experience, but it is also a ranking factor for search engines. Slow-loading websites can negatively impact user experience and search engine ranking position (SERP). Therefore, it’s important to optimize website page speed for SEO.

Here are some key considerations for optimizing website page speed:

1. Image Optimization

Images are often the largest files on a webpage, so optimizing images can significantly improve page speed. Compressing images, reducing image file sizes, and using image formats that load quickly can all help to improve page speed.

2. Minimize Codes

Minimizing the amount of code on a webpage can help to improve page speed. Removing unnecessary white space, comments, and code, and combining multiple CSS and JavaScript files into a single file can all help to minimize code and improve page speed.

3. Browser Caching

Browser caching allows a website to store commonly used files on a user’s device, which can significantly improve page speed. By enabling browser caching, a user’s browser can load files from their cache rather than requesting them from the server, which can save time and improve page speed.

4. Content Delivery Network (CDN)

A content delivery network is a distributed network of servers that can help to improve page speed by caching website content and delivering it from the server closest to the user. This can reduce the time it takes for website content to reach the user, which can significantly improve page speed.

5. Eliminate Render-Blocking Resources

Render-blocking resources, such as JavaScript and CSS files that block the rendering of a webpage, can significantly impact page speed. By eliminating or minimizing the use of render-blocking resources, page speed can be improved.

6. Website Hosting

Website hosting can impact page speed. Choosing a high-quality hosting provider with fast servers and low latency can help to improve page speed.

Structured Data

SEO structured data, also known as schema markup, is a type of code that you can add to your website’s HTML to help search engines better understand your content. Structured data provides search engines with additional context about your content, such as the type of content (e.g., article, recipe, event), the author, the date published, and other relevant details.

By adding structured data to your website, you can help search engines display rich snippets, which are enhanced search results that provide more information about your content, such as star ratings, product prices, and event dates. These rich snippets can help your website stand out in search results and attract more clicks.

Some examples of structured data include:

  • Article schema, which provides information about a news article or blog post, such as the headline, author, and publication date.
  • Recipe schema, which provides information about a recipe, such as the ingredients, cooking time, and nutritional information.
  • Event schema, which provides information about an upcoming event, such as the date, time, and location.

 

There are various tools available, such as Google’s Structured Data Markup Helper and Schema.org, that can help you create structured data for your website.

SEO Website Structure and Organization

Canonicalization

Canonicalization in SEO refers to the process of selecting the preferred version of a web page when there are multiple versions of that page available on the internet. When multiple versions of the same content exist, it can create confusion for search engines and affect a website’s SEO performance.

For example, a website might have several versions of the same page with different URLs, such as;

  • www.example.com,
  • example.com,
  • www.example.com/index.html, 
  • example.com/index.html.

 

Search engines might consider these pages as separate pages, even though the content is the same. This can lead to duplicate content issues, which can harm a website’s search engine rankings.

To avoid these issues, canonicalization involves specifying the preferred version of a page through the use of a canonical tag in the HTML code. The canonical tag tells search engines which version of the page to index and display in search results.

For example, if the preferred version of a page is www.example.com, the canonical tag would be added to all other versions of that page, indicating that the preferred version is www.example.com. This helps search engines to understand which version of the page is the primary version and avoids any confusion or penalty for duplicate content.

Proper canonicalization is important for maintaining a website’s SEO health and avoiding any penalties from search engines for duplicate content. It also helps to ensure that the correct version of the page is shown in search results, which can lead to better user experience and higher click-through rates.

HTTPS

HTTPS (Hypertext Transfer Protocol Secure) is a secure version of the HTTP protocol, which is used to transfer data between a web server and a web browser. When a website is using HTTPS, the data transmitted between the server and the browser is encrypted, which helps to protect against security threats such as eavesdropping, man-in-the-middle attacks, and data tampering.

In terms of SEO, Google has confirmed that HTTPS is a ranking signal and can affect a website’s search engine rankings. Google has stated that it wants to make the internet a safer place and has encouraged website owners to switch to HTTPS by offering a small ranking boost to sites that use HTTPS.

HTTPS can also improve user experience and trust. When users visit a website that is using HTTPS, they will see a green padlock icon in their browser’s address bar, indicating that the website is secure. This can help to build trust with users and reassure them that their data is being transmitted securely.

In summary, using HTTPS can have several benefits for SEO, including:

  1. A small ranking boost from Google
  2. Improved security and protection against cyber threats
  3. Improved user experience and trust.
Technical SEO Optimization

Conclusion

In summary, technical SEO is an important aspect of SEO that involves optimizing a website’s technical elements to improve its search engine ranking position (SERP) and visibility. By optimizing website structure, mobile-friendliness, page speed, structured data, canonicalization, and using HTTPS, you can improve the website’s ranking position in search results and provide a better user experience.

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