Choosing the right Fonts

Designing Fonts - Vector Illustrator

Fonts are a fundamental element of graphic design. They play a vital role in enhancing the overall visual appeal of the design and communicating the message effectively to the audience. Choosing the right font can make all the difference in creating a successful design.

Branding vs Logo Design

Branding vs Logo Design

Logo design is the process of creating a visual symbol or icon that represents a company or a product. Branding, on the other hand, encompasses all the elements that contribute to a brand’s identity, including the logo, the brand’s messaging, its visual style and design, the customer experience, and the brand’s overall reputation.

A/B Testing

A/B testing, also known as split testing

A/B testing is typically used to optimize conversion rates, which is the percentage of users who take a desired action, such as filling out a form or making a purchase. By testing different variations of a marketing asset, marketers can identify the elements that have the greatest impact on conversion rates and make data-driven decisions to improve the performance of their campaigns.

The Marketing Funnel

Marketing Funnel

The marketing funnel, also known as the sales funnel or customer journey, is a model that describes the stages a customer goes through before making a purchase. The funnel is divided into four stages: awareness, interest, decision, and action. Each stage represents a different level of engagement between the customer and the business.

Video vs Images – Best practices for Social Media

Video vs Images - Best practices for Social Media

both video and image content have their place on social media. The type of content you use will depend on your brand and your audience. However, the best practices for creating successful video and image content on social media are similar. Keep it short and sweet, focus on quality, add captions or text, and optimize for mobile viewing. By following these best practices, you can create engaging and successful content on social media that resonates with your audience and promotes your brand.

Categories & Tags – SEO Best Practices

Categories & tags for website seo

Categories and tags are not mutually exclusive – a single piece of content can belong to multiple categories and have multiple tags. This is useful for when content overlaps between different categories or when a piece of content covers multiple specific topics.

Search Engine Marketing (SEM)

SEM and Digital Marketing

Search engine marketing (SEM) is a form of digital marketing that involves the promotion of a website or online content by using paid advertising campaigns on search engine result pages (SERPs).

Email Marketing 101


Email marketing has emerged as one of the most effective and efficient ways to communicate with customers, promote products and services, and generate revenue!

Social Media & Small Businesses

social media small business

By using social media effectively, small businesses can level the playing field with larger competitors and compete in the digital marketplace.

How To Use Hashtags in Social Media

Social media and Hashtags

By using relevant and consistent hashtags, you can increase your visibility, reach new audiences, and build brand awareness on social media.

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