A/B Testing

A/B testing, also known as split testing

A/B testing is typically used to optimize conversion rates, which is the percentage of users who take a desired action, such as filling out a form or making a purchase. By testing different variations of a marketing asset, marketers can identify the elements that have the greatest impact on conversion rates and make data-driven decisions to improve the performance of their campaigns.

The Marketing Funnel

Marketing Funnel

The marketing funnel, also known as the sales funnel or customer journey, is a model that describes the stages a customer goes through before making a purchase. The funnel is divided into four stages: awareness, interest, decision, and action. Each stage represents a different level of engagement between the customer and the business.

Video vs Images – Best practices for Social Media

Video vs Images - Best practices for Social Media

both video and image content have their place on social media. The type of content you use will depend on your brand and your audience. However, the best practices for creating successful video and image content on social media are similar. Keep it short and sweet, focus on quality, add captions or text, and optimize for mobile viewing. By following these best practices, you can create engaging and successful content on social media that resonates with your audience and promotes your brand.

Categories & Tags – SEO Best Practices

Categories & tags for website seo

Categories and tags are not mutually exclusive – a single piece of content can belong to multiple categories and have multiple tags. This is useful for when content overlaps between different categories or when a piece of content covers multiple specific topics.

Email Marketing 101


Email marketing has emerged as one of the most effective and efficient ways to communicate with customers, promote products and services, and generate revenue!

Social Media Marketing

Social Media Marketing

Social media marketing is the practice of using social media platforms to promote a product, service, or brand.

Digital Marketing

digital vs traditional marketing

Digital marketing refers to the use of digital channels and technologies to promote products or services. This includes various methods such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, mobile marketing, and influencer marketing.

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