A/B Testing

A/B testing, also known as split testing

A/B testing is typically used to optimize conversion rates, which is the percentage of users who take a desired action, such as filling out a form or making a purchase. By testing different variations of a marketing asset, marketers can identify the elements that have the greatest impact on conversion rates and make data-driven decisions to improve the performance of their campaigns.

The Marketing Funnel

Marketing Funnel

The marketing funnel, also known as the sales funnel or customer journey, is a model that describes the stages a customer goes through before making a purchase. The funnel is divided into four stages: awareness, interest, decision, and action. Each stage represents a different level of engagement between the customer and the business.

Search Engine Marketing (SEM)

SEM and Digital Marketing

Search engine marketing (SEM) is a form of digital marketing that involves the promotion of a website or online content by using paid advertising campaigns on search engine result pages (SERPs).

Email Marketing 101


Email marketing has emerged as one of the most effective and efficient ways to communicate with customers, promote products and services, and generate revenue!

Traditional Marketing

Traditional Marketing

Traditional Marketing includes methods such as print ads, television and radio commercials, billboards, direct mail, and telemarketing.

Digital Marketing

digital vs traditional marketing

Digital marketing refers to the use of digital channels and technologies to promote products or services. This includes various methods such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, mobile marketing, and influencer marketing.

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